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shopdama

Sole Designer + Marketing Specialist
June 2023 May 2026

my contributions

Helped grow Instagram from 12K → 30K+

Increased website traffic by 30%

Created packaging for 1000+ of customer orders

overview

A K-beauty e-commerce based in Toronto, where I served as the sole designer, shaping the brand experience across multiple touchpoints:

Supported by reusable templates and brand guidelines I created to maintain consistent brand experiences.

social media & brand awareness

Problem: Limited visibility and needed to reach potential customers.
Impact: Built consistent brand presence and increased engagement.

website & product exploration

Problem: Hero banner took up too much space, forcing extra scrolling.
Impact: Improved visual hierarchy and user focus on key content.

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Problem: Menu showed limited product information.
Impact: Users can see more options at a glance, improving discovery.

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Problem: Original pop-up lacked clarity and visual appeal.
Impact: Increased clarity and usability, making sign-ups easier

growth campaigns

Problem: Campaigns lacked compelling assets to drive purchases.
Impact: Created promotional banners and campaign graphics.

Rather than designing individual assets, I developed campaign systems that could scale across platforms while maintaining readability and brand consistency.

packaging & physical experiences

Problem: Inconsistent physical branding weakened the unboxing experience.
Impact: Delivered a cohesive, premium brand experience.

scaling the brand

Problem: Hard to maintain consistency across campaigns & channels.
Impact: Ensured consistent experience and streamlined workflows.

what did i learn?

Designing starts with understanding the business 📎

Working across design, marketing, and operations taught me that every design decision should support both user needs and business goals. Understanding the bigger picture helped me create more intentional solutions.

Every interaction is UX 😊

Some of my best insights came from reading customer messages & observing purchasing behaviours. From Instagram posts to packaging, every customer touchpoint shapes how people experience a brand.

Design is an ongoing process, not a one-time deliverable ⚡️

I learned to continuously test, iterate, and refine experiences based on feedback and performance. Shipping a design was only the beginning; measuring its impact and improving it over time was just as important.

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